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When life hands you lemons, make millions

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"Lemonade," a visual album, is truly a work of art.

www.huxtonst.co

www.huxtonst.co

"Lemonade," a visual album, is truly a work of art.

After only a week since the release of Beyoncé Knowles’ album Lemonade, it already has over 485,000 album sales and 115 million streams online, thus making it the biggest week for an album this year.

No shock there. The album features tracks that explore different genres including the usual rap and R&B, but also country and moderate rock. When Beyoncé performed “Formation” at the 2016 Superbowl, the expected tone of the album had to do with political activism due to the alleged Black Panther attire. Although some of the visual part of the album focused on the “black lives matter” movement, there was something else that drew fans to the album – and it wasn’t just the music.

A few of the more popular tracks on the album are about infidelity, so many have assumed she is calling out her also famous husband, Jay-Z. Whether or not he cheated, her music is very empowering in the idea that one does not have to deal with getting hurt by the person he or she loves. Beyoncé is a well-known feminist and shows her beliefs through her music and lyrics.

While it has not been confirmed that Jay-Z cheated on the singer, Beyoncé’s parents have recently said it was a marketing ploy to get more publicity. It’s obviously a tactic that worked well because of the significant number of album sales.

Also, the album was not named Lemonade in vain. The inspiration for the title came from the Jay Z’s 90-year-old grandmother, Hattie White, who always told her family when life served lemons – to make lemonade.

Feature performances on Lemonade include: Jack White, the Weeknd, James Blake and Kendrick Lamar. Jack White and Beyonce are a very unusual pair to think about, but the track “Don’t Hurt Yourself” proved that they can pull together to make something unique and powerful.

While the music alone stands out, the visual album exceeds expectations. The cinematography in the music videos is nothing short of amazing. With an array of dark tones and colors, viewers get a sense of darkness and elegance. The videos explore the beauties of black culture and an empowering message of womanhood. Throughout the songs on the album, Beyoncé preforms monologues that fit perfectly with the videos. It all flows together so perfectly and feels like a dark version of a musical.

In the videos, the range of emotions one may feel after an experience of being lied to and cheated on are explored. The songs do the same and from sadness to revenge, Beyoncé covers every emotion.

All in all, this album has wonderful musicality and inspiring videos. Beyoncé has once again pulled off a great album and has not lost her flame in the 18 years she has been in the industry.

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